Every artistic product needs to enter the market at some point. A film, a book, a narrative or non-narrative based work all need to find a market if the filmmaker or writer is to earn any income from the work. Creative individuals are often reluctant promoters of their own work. This course will help students appreciate how important it is to promote their own work and guide them how to approach agents, publishers, television companies, studios, producers, and so on, in order to launch their work in the public arena.